Narrations are emerging as the modern interface with the audience. Communication with audience is increasingly shifting from visual to audio-visual. The multi-modal nature of today’s devices is relying more on the spoken than the written word.
Voiceovers and voice talents are becoming more and more important for businesses today. The voice-over industry is growing, and millions of artistes have joined the bandwagon.
Voiceover recording services help tide over the gap between amateur and professionally produced e-learning material, documentaries and presentations.
Audio books have become increasingly popular because of the convenience the offer.They allow people to listen while working, driving and resting. The latest designs of personal phones, Bluetooth speakers and car acoustics have given impetus to the popularity of listening to rather than reading books.
The last few years has seen an increase in online education. Remote learning is now more popular when compared to face-to-face. Governments and academic institutions are promoting online education. A clear, professional voice for pre-recorded tutorials is increasing exponentially every day and the voice-over industry is gaining prominence. The difference between loosely done and professional e-learning modules is effective voiceover.
You-tube, Google and many other platforms are offering trainings via videos and demos nowadays. Tutorials are stored for posterity and therefore must pay attention to the quality of voice and sound just like does to the written text.
A wealth of training videos is available today, right from professionally created e-learning modules to YouTube instructional videos. Subjects ranging from digital marketing to health care and use of medical devices, all rely on effective voice quality and rendition.
Jingles coupled with a recognizable auditory profile will engage the audience
immediately. That’s the power of the voice in advertising. The narrator makes an ocean of difference. Professional voiceover services require experienced artistes under the guidance of a professional agency and quality control team.
As a customer, what should you look for in a voice artiste’s work? An informed choice is important
Clarity, Enunciation & Articulation
This is the quality of pronouncing clearly and making every word, syllable and phoneme and ensuring that it is clearly heard. Without clarity, a message can be lost. We must remember that a voice-over depends on the voice being heard, in order to ‘reach’ the target audience. A badly enunciated voice-over will defeat its very purpose.
These are the prosodic features of speech – the intonation, stress and accents, ups and downs of speech. The voice talent has to animate the narration and uses the power of modulation to add enthusiasm and vigour, to evoke the desire emotion, to create an
atmosphere and to give the right meaning, and intent to the content. Any text read without appropriate modulation will fail to deliver the correct message. It will sound monotonous and fail to retain the interest of the listener.
Voiceovers should at a comfortable paced. Neither too slow, nor rushed. The tempo should be able to engage the audience and at the same time entertain, inform and convince depending on the purpose of the audio. Surprisingly his also depends largely
on the rhythm and speed.
No voice-over is complete without editing, cleaning and sound engineering. It is essential that recordings are made in a professional studio using high quality equipment. Background noise from the ambience, background sounds from devices, resonance and reverberations should be avoided while recording or removed with sound-engineering software. Professional sound recording requires a high level of sophistication in equipment, editing and engineering.
WordPar International is a leading voiceover service provider in India. We have some of the best voice-over talents from Bangalore, Pune, Delhi, Mumbai, Chennai and Hyderabad in our database.
Our management selects the best voice talents who meet the criteria above. Selection criteria are voice quality, accent and professionalism. Resultantly, our voice talent base comprises some of the best in the world! We pay special attention to sound quality, sound engineering while delivering work.
WordPar has not only Indian voice talents, but a treasure of voice talents from all over the world in all major world languages. Our team of voice artistes include European, middle eastern, African and Asian languages.
We are experienced in various voice styles in all world languages – male, female, aged, youthful, professional, child- and baby voices.
Translation involves careful review and editing to ensure accuracy. Localization adds cultural and non-linguistic adjustments, addressing audience-specific needs.
Need professional translation, localization, or language solutions tailored to your industry? We’re here to help you communicate seamlessly across borders. Connect with us today to discuss your project requirements.
Vikram Malhotra is the Founder and CEO of Wordpar International.
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